Insight:

Life Straw makes survival so easy it feels like cheating.

Life Straw will collaborate with AllTrails hiking app/ guidebook give users useful survival ‘cheats’ related to water applicable to popular hikes on the app.

On record-high temperature days, Life Straw will help people to “cheat the heat” by supplying bottles of water from our large-scale, portable filtration systems. Water will be collected from famous U.S. water bodies like the Chicago River and Central Park Lake, purified, bottled, and distributed on site.

Art Direction and Copywriting By: Bob Devoll and Brody Melia